Perfect Coffees.Com Newsletter Issue #6

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July 1, 2004

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In This Issue
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=> Coffee Tips
=> Feature Article
=> Recipe Of The Month
=> Coffee Trivia
=> Our New Sister Web Site
=> Contact Us
=> Subscribe/Unsubscribe information


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Coffee Tips
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Freshly ground coffee makes a wonderful potpourri. The smell of coffee will mask the "foulest" of odors. So now you can replace those aromatherapy scents with something that a true coffee lover appreciates, that wonderful smell of freshly ground coffee.

Since heat intensifies the sweetness of sugar, use less sugar or syrup in a hot espresso drink than a cold one.

If you enjoy iced coffee at home, pour coffee into ice trays and freeze them to use in your iced coffee drinks. This will prevent your iced coffee beverage from getting watered down as the ice melts.

If you are wondering what to do with those leftover coffee grounds, try using them as compost in your garden or sprinkle them around your plants.

Serving your coffee is as important as the brewing. Clean everything from your brewer to your cups with a mixture of baking soda and water.

If you are going to drink coffee from a Styrofoam cup, be sure to rinse it before you use it to remove any loose particles that might affect the taste of your coffee.

A good test for freshness of a coffee bean is to actually bite into the bean. If it has a crisp bite and a strong, full-flavored aftertaste, it is fresh. However, if it is chewy or bitter, it is not.

Syrups and sweeteners are best dissolved if poured into the cup before the espresso.


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Feature Article
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Starbucks and Jim Beam Team Up


The Seattle-based Starbucks coffee shop chain, along with the Jim Beam unit of Fortune Brands Inc., is developing a premium coffee liqueur to be sold in bars, restaurants and liquor stores. The new product however, will not be sold in Starbucks 7,800 retail locations.

Starbucks Chief Executive Orin Smith said it has been their intention since the mid '90s to build a very strong brand at retail and then leverage into other product categories and channels of distribution.

Starbucks plans to announce similar product deals with other companies in the next three to six months but they are very hush hush about exactly what those plans are.

Recently, Tazo Tea Co., a Starbucks unit, reached an agreement with Kraft Foods Inc. to bring Tazo's tea products to more U.S. grocery stores.

The companies have not yet named the new liqueur, but Starbucks wants it's name featured prominently.

A Starbucks-branded liqueur already has a built-in audience. The company's best customers are also regular drinkers of coffee liqueur and have been asking for a Starbucks alternative for years.

Starbucks actually developed an in-house coffee liqueur over ten years ago, but has been waiting for the right time, and the right partnership, to roll it out.

Starbucks launched Starbucks Ice Cream with Dreyers in 1995 and developed a bottled frappuccino drink with PepsiCo Inc. in 1996. Each of these products has been successful and continue to sell very well.

Fortune Brands, which makes products ranging from Moen faucets to Titleist golf balls, also uses partnerships to sell more of its products.

Fortune Brands also has deals with home improvement retailers Home Depot Inc. and Lowe's Cos and a distribution agreement with the Absolut Spirits Co.

The new liqueur will compete with the sweet-tasting Kahlua and Bailey's Irish cream, which account for 2.5 million cases of the 6 million to 10 million sold each year in the United States.


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Recipe Of
The Month
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Jam Swirl Coffee Cake


Use your favorite jams or preserves in this coffee cake recipe.

Ingredients

2 cups sifted all-purpose flour
1/2 cup sugar
1 tablespoon baking powder
1/2 teaspoon salt
1/3 cup butter (5 tablespoons plus 1 teaspoon)
1 egg, beaten
3/4 cup milk
1/2 cup apricot preserves
1/2 cup peach, strawberry, or pineapple preserves


Topping

2/3 cup light brown sugar, firmly packed
2 tablespoons flour
2 tablespoons butter
1/2 cup chopped walnuts or pecans

Instructions.
Preheat oven to 400°.
Into a medium bowl, sift together flour, sugar, baking powder, and salt.
Cut in butter with pastry blender to make a fine crumbly mixture.
Add egg and milk; stir just until dry ingredients are moistened.
Spoon batter into a generously buttered 9-inch square pan.
Spoon both preserves over the batter, then swirl through the batter with a knife.
Mix topping ingredients with fork or fingers until crumbly and sprinkle evenly over batter.
Bake at 400° for 25 to 30 minutes, until done.
Cut into squares and serve while still warm.

Makes about 9 squares.


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Coffee Trivia
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Although Kenya's coffee is some of the world's best, Kenyans drink their tea crop, but sell all of their coffee crop.

With cherries and peaches, we eat the fruit and throw away the pit. With coffee, we throw away the fruit of the coffee cherry and use the pit - the coffee bean.

Coffee sacks are usually made of hemp and weigh approximately 132 pounds when they are full of green coffee beans. It takes over 600,000 beans to fill a coffee sack.

About 1885, a process by which natural gas heats a roasting chamber and hot air as the only heating medium was developed, and this still remains the best and most popular method of roasting coffee.

After brewing, espresso coffee contains 2.5% fat and filter coffee contains 0.6% fat.

Occasionally a single round coffee bean, called a "Peaberry" will form instead of the normal 2 flat ones.

Kopi Luwak is the world's rarest coffee and comes from Indonesia costing approximately $300 per pound.

True Viennese coffee is sweetened with dried figs.

A scientific report from the University of California found that the steam rising from a cup of coffee contains the same amount of antioxidants as three oranges. The antioxidants are heterocyclic compounds which prevent cancer and heart disease.

The US Navy used to serve alcoholic beverages on board ships. When Admiral Josephus "Joe" Daniels became Chief of Naval Operations, he outlawed alcohol on board ships, except for very special occasions. Coffee then became the drink of choice, hence the term "Cup of Joe".


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Our Sister Web Site
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Our success at Perfect Coffees.Com has allowed us to build a new sister web site.

Now you can shop our online stores for books, computers, electronics, flowers, gourmet food and wine, games, gifts, Internet access, discount magazine subscriptions, movies, music, sports, toys, travel and wireless with even more stores coming soon.

If you would like to browse our new online shopping site you can view it here: 1stopshoppingonline.com

Like Perfect Coffees.Com, you won't find flashing banners or crazy backgrounds.

What you will find is top quality stores conveniently gathered in one location offering brand-name merchandise and products at outstanding prices.

We appreciate any feedback from you about the products and services we offer on any of our web sites.


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Contact Us
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If you have comments or questions about our web sites or coffee newsletter we would love to hear from you. Your opinion is more than just important. To us it is everything.

Our contact email is Comments@perfectcoffees.com


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